Your eCommerce website might be the most beautiful thing on the internet, but if you can’t find it when people are searching, then it might as well not exist at all. First Read Ecommerce Websites Keyword Research..
Ecommerce websites that aren’t ranking high enough in search results are losing out on opportunities to make money and get ahead of their competitors. So how do you ensure that your website shows up at the top of Google and other search engines when someone searches for your product or service?
1 – Not doing any keyword research
If you are building an eCommerce website, you will inevitably want to know which keywords your audience is using to find your products. But a lot of people don’t do any keyword research because they think it’s hard. The truth is that finding out what your audience wants is not hard at all.
In fact, you need to do eCommerce Websites Keyword Research and it can be quite simple with Google Keyword Planner or even our free Google keyword tool! If you simply open a free account with these tools and put in one seed keyword related to your business, you will get back hundreds of thousands of related search terms as well as metrics on each term like estimated searches per month and competition level. With that data in hand, choosing which keywords to use for SEO becomes easy.
2 – Neglecting Long Tail Keywords
One of the best ways to understand what people search for is by looking at your competitors. What are they talking about? You may not be able to reach out to these other companies or get in touch with their sales team, but you can certainly look at their keyword rankings.
The trick is figuring out which keywords are valuable and worth trying to rank for. Google has a great keyword research tool that gives you an estimated search volume and will help you determine if that term is worth going after or not (although it doesn’t always work perfectly).
For example, if there’s only a very small amount of monthly searches, then it won’t be worth going after because you’ll never be able to rank organically.
3 – Ignoring Product Titles and Descriptions
Failure to optimize product titles and descriptions is one of the most common mistakes we see eCommerce merchants make. Product title tags are what Google uses to index your product pages and appear in search results, so it’s important that you take time to write thoughtful and engaging titles for your products.
Your product title should contain keywords that describe your product, but also consider writing a title that encourages users to click on your listing. Product descriptions can be longer than 200 characters, so use them as an opportunity to include your most important keywords without making it seem like you’re spamming. Put yourself in your customers’ shoes – write in a conversational tone and make sure users will feel compelled to click through!
4 – Not Using Headings, Sub-headings, Bullet Points and Images
You might be surprised to hear that search engines don’t actually read the content. Not yet anyway. Instead, they use a technology called an indexer, which basically scans through pages looking for specific words and phrases.
This can mean it takes a while before your website starts appearing in search results but once it does appear, having well-formatted headings and lists will help searchers find your page more easily.
That’s because Google indexes headline in order to help searchers quickly spot what they are looking for on a page. This is also true of subheadings, bullet points, and images too so make sure you have plenty of these on every page of your site!
5 – Not Reaching Out to Industry Experts
Reaching out to experts in your industry is a surefire way to figure out what’s working and what isn’t when it comes to SEO. Find bloggers and website owners who are willing to share their tips and tricks with you, ask them how they ranked for certain keywords, and look at how they used their content marketing strategy as an advantage over their competitors.
You can always try reaching out to Google directly for some answers too. These folks spend all day combing through data on Google’s search engine algorithm they’ll probably be able to help you get a better grasp on things quickly too! The next time someone tells you there are no experts online anymore or that Google doesn’t reveal much about its ranking factors show them otherwise.
6 – Assuming Your Competitors Have the Wrong Strategy
Competitors may be getting a lot of traffic and sales, but they are not necessarily doing it with a viable strategy. If you see that your competitors are ranking for keywords that don’t convert well (keywords with high search volume but low conversion rates), you could win big by attracting a lot of traffic to your site using keywords that convert better.
By using keyword research tools such as Ubersuggest and Google AdWords, you can find more keyword ideas, uncover relevant long-tail keywords and monitor your competitor’s strategies in real-time. Using these methods will give you an advantage over your competition.
Even if your competitors have an effective keyword strategy, using these strategies can help you beat them in revenue by focusing on converting more customers through better targeting.
7 – Focusing on Products Rather Than Categories
If you are only working with your category terms, think about which products would do well in that particular market. You want to use keywords that are relevant to your business, but also relevant to your customer’s wants and needs.
So instead of just focusing on high heel shoes, you may want to focus on pink high heel shoes or something like classic high heels. Don’t get too product specific because then people won’t be able to find what they need when they search Google for those terms.
8 – Targeting a Too Specific Niche
I’m all for trying to be super-specific, but if you have such a small target market that it doesn’t provide enough opportunities to get your keywords on page 1 of Google, then you should reconsider. Not only will you have too narrow of a focus to drive any sales from your site, but it also makes your ads less likely to appear when people search for things related to what you sell.
Keep in mind that with CPCs on Google getting higher and higher each year, those highly specific phrases are becoming more and more expensive. If someone can get on page 1 cheaper by targeting a broader niche instead of being more specific and paying more money per click? Why not let them?
9 – Ignoring How Potential Customers Are Searching for Products Online
Let’s pretend that there are a million people out there who would love to buy your product, but just haven’t found it yet. If you’re not doing your keyword research properly, that is exactly what will happen – they won’t find you! Instead of leaving it up to chance, do some serious research and learn what keywords potential customers are searching for.
Once you know those terms, incorporate them into every piece of content on your site—from your home page to pages dedicated to individual products. Only then will you start bringing in sales from people who were looking for a great product like yours.
10 – Tracking Only What Works Instead of All Search Terms
Let’s say you wanted to rank for blue widgets. How do you know what keywords you need to bid on if your research shows that your potential customers search for blue widget reviews instead of just blue widgets? If you are missing words in your customer searches, then you are missing out on valuable clicks and therefore, sales.
Always include all related terms in your keyword research so that every possible search term is accounted for—even if they seem irrelevant or not likely to be used. You can use Google AdWords to see all related searches by simply typing in keyword-your-keyword into the search bar and seeing what comes up.
Conclusion
Although it seems overwhelming at first, keyword research can actually be a lot of fun. Even better, it can be very rewarding to see just how many people are interested in your site and products.
If you’re an eCommerce site owner looking to increase traffic and sales, we’d highly recommend starting with keyword research as early as possible. You won’t regret it!
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